Target aimed to increase their brand affinity among the skate and snowboard community with their support of Shaun White’s clothing line exclusively sold at Target. By leveraging the long-standing Shaun White-Target relationship, the retailer was able to connect with fans of the sport by providing a unique, shareable experience at White's own Air + Style event at the Rose Bowl in Pasadena California. There, three unique, social-friendly, photo experiences brought fans into the snow, skate and music world of Shaun White. In addition, a custom screen-print t-shirt station featured artwork from the his clothing line while driving consumers to retail via the Target mobile app. The Target activation generated over 1.2MM earned impressions while delivering over 4,300 custom Shaun White t-shirts to fans.

TARGET: AIR + STYLE