Jeremiah weed’s backyard
Jeremiah Weed’s Backyard
Diageo and Superfly brought an influencer-targeted experience and content development to prominent music festivals such as Bonnaroo, Hullabalou & Virgin Free Fest that featured exclusive artist interviews and performances with SPIN magazine. To support the national launch of Jeremiah Weed’s Sweet Tea, Diageo brought a southern oasis including a porch facade, outdoor bar, BBQ pit and games to influencers in the VIP area as a center for content and impromptu performances. Over nine days, media partner SPIN conducted interviews for additional content and amplification attracting a lot of high profile visitors such as the Black Keys, The Dave Matthews Band, Manchester Orchestra, Temper Trap and more.
