37-market MOBLE tour

The Captain Morgan is bringing the party and making a splash at key cultural events across the country from sports, music and festivals - injecting himself into the spotlight to boost media impressions. Between stops, the Captain went on tour targeting key college markets kicking the energy into high gear. Partnered with market mangers and distributors to leverage program with key stakeholders to ensure campaign success. The 37-stop tour sampled over 42k consumers and partying with The Captain himself. The Result: An +400% purchase rate which reached over 42K consumers in 37 markets.