UNDER ARMOUR
SIX:02
In support of SIX:02 launch week, Under Armour partnered with the re-branded retailer to host a series of workouts in the 3rd Street Promenade, Santa Monica, CA. Here, guests were selected to participate in a hot yoga and boot camp workout with two celebrity trainers outside the retail store. That week Under Armour was giving away a free tote bag with a $75 purchase at all SIX:02 locations to drive sales. Juice and snacks were available to inside the store for all as guests got to meet and talk with the trainers throughout the day.
Baltimore Run Festival
A marquee event for the brand each year, Under Armour reached out to their hometown community supporting the Baltimore Run Festival. Located in the Celebration Village, the brand's large footprint included a recovery area and retail store where runners got up close to the latest connected fitness technology as well as the latest running gear. Additionally, a Teammate zone hosted Under Armour employees and families to celebrate the run food, beer, stretching and yoga.